VP Industry Strategy

Marketing | San Francisco, CA, United States

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Customers have changed. They’re looking for new ways to engage with businesses. Consumers today 

have a new set of expectations. They want outcomes, not ownership. Customization, not generalization. Constant improvement, not planned obsolescence.  

In the old world (let’s call it the Product Economy) it was all about things. Acquiring new customers, shipping commodities, billing for one-time transactions. But in today’s new era, it’s all about relationships. More and more customers are becoming subscribers because subscription experiences built around services meet consumers’ needs better than the static offerings or a single product.

Our vision is “The World Subscribed” where one day every company will be a part of the Subscription Economy® (a phrase coined by our CEO, Tien Tzuo and author of the best selling book Subscribed).


The opportunity ahead of us is to lead the best companies, industry by industry, through their journeys, guiding their transformation and ultimately creating a multi-billion dollar revenue opportunity. Like technology, where we’ve become the standard for SaaS companies looking to IPO. Or manufacturing, where we count 8 of the top 10 auto manufacturers as customers, along with industrial manufacturers like CAT, JCI, and Honeywell. Or media, where we service 20 of the largest newspaper publishers around the globe. 

Because what we do is rooted in business model transformation – the way we must align our go-to-market is by industry. Doing so will require a greater depth of understanding, stronger messaging, more tailored product and partner strategies, and an expert field organization, with confidence and credibility, that can add significant value to the CEO-level conversations we’re having across industries.

We’re looking for a leader to help drive and accelerate Zuora’s vertical go-to-market strategy. Someone with a deep understanding and a strong instinct for the mechanics of an industry and how to uncover and create value. Someone who understands the industry landscape, the changes on the horizon, and who can offer unique guidance and value to executives trying to navigate this change. Someone who can help Zuora, as an enterprise software company, uncover new ways to define and deliver solutions for these companies with our technology, people, and partners. And someone who is a change-agent who can push Zuora to evolve in our approach and thinking – ultimately helping us fulfill our promise as a company.


Create the World Subscribed by dominating one market vertical at a time, with an organization aligned around a repeatable formula.

  1. VERTICAL GTM BUSINESS PLANS & OPERATING CADENCE: We have a GTM roadmap and an organization armed to unlock 50% bookings growth through the right targeting, partnerships, and solution design.
  2. THOUGHT LEADERSHIP: Zuora is widely recognized as the thought leader on business model transformation in our target verticals.
  3. ECOSYSTEM VALIDATION: The ecosystem of leaders and strategic partners in our target verticals endorse Zuora as the company to work with.
  4. WIN MARKET SHARE: We have a field organization, with the swagger and skills, to win and expand our footprint in target accounts.


Zuora (NYSE: ZUO) Zuora provides the leading cloud-based subscription management platform that functions as a system of record for subscription businesses across all industries. Powering the Subscription Economy®, the Zuora platform was architected specifically for dynamic, recurring subscription business models and acts as an intelligent subscription management hub that automates and orchestrates the entire subscription order-to-revenue process seamlessly across billing and revenue recognition. Zuora serves more than 1,000 companies around the world, including Box, Ford, Penske Media Corporation, Schneider Electric, Siemens, Xplornet, and Zoom.


At Zuora, we have one CEO but ​every employee is empowered and supported to be the ‘ZEO’ of their own career experience. By embedding inclusion and belonging into our processes, policies and culture, we are building a workplace where our 1,200+ ZEOs across North America, Europe, and APAC can bring all the elements of who they are into their work. In addition to an industry-leading six-month, 100% paid parental leave for all our ZEOs, we also offer programs to support your mental health and give back to our communities along with “career cash” and plenty of learning and development opportunities.


To learn more visit www.zuora.com


Zuora is proud to be an Equal Employment Opportunity employer.

Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com. 

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